News

Boulder, Colo: SKI and National Park Trips Media are two of more than 500 social media influencers, well-known consumer brands and travel companies that have partnered with TripAdvisor, the world’s largest travel site, for its Nov. 13 new site and mobile experience launch. The new TripAdvisor expands its community beyond travelers to brands like SKI…

On Oct. 9, 2018, National Park Journal received the highest honor in the publishing industry three times by winning three first-place awards and one honorable mention award at the prestigious Eddie and Ozzie Awards Ceremony held at the Hilton Midtown in New York City. Nearly 350 industry professionals gathered in the Trianon Ballroom at the New York…

Boulder, Colo. (October 4, 2018)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the Fly Fishing Film Tour (F3T, flyfilmtour.com). Also based in Boulder, Colo., F3T is the original and largest annual showcase of fly fishing films, reaching more than 85,000 attendees through more than 160 live events across six countries. F3T will be operated…

Boulder, CO (February 27, 2018) – Active Interest Media (AIM, aimmedia.com) today announced a set of promotions and hires that bring innovative, industry-respected talent to its Outdoor, Healthy Living, and Human Resources teams. The key moves include: JoAnn Thomas has been named VP, People & Places; Sharon Houghton has been promoted to Managing Director, Outdoor Group;…

Boulder, Colo. (September 7, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has signed a Joint Venture agreement with China-based Summit Sports to launch IDEA Health & Fitness China. IDEA Health & Fitness China will hold its first major health and fitness convention in 2018. China is currently experiencing a sharp uptick in obesity…

Boulder, Colo. (July 12, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the United States Team Roping Championships (USTRC). Based in Stephenville, Texas, USTRC is the world’s leading team roping member organization with over 30,000 members worldwide and one of the largest single discipline equine groups in the nation. The terms of the…

Boulder, Colo. (June 30, 2017)—Season Two of Active Interest Media’s (AIM, aimmedia.com) television fishing show, Anglers Journal Television, premiers July 1st. The show, based on the successful launch of Anglers Journal magazine, airs Saturday mornings at 5:30 AM EST and Sundays at 9:30 AM EST on the Discovery Channel’s Destination America network, which has a…

Outdoor Industry’s Leading Trade News Site Offers Unrivaled Platform to Connect with Customers Boulder, CO (May 24, 2017) — SNEWS (snewsnet.com), the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike. “This…

Active Interest Media’s 360-Degree Creative Services Division Taps into Company’s 39 Million Niche Consumers Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients including a complete content and public relations campaign…

Boulder, CO (April 17, 2017) – Active Interest Media (AIM, aimmedia.com) today announced that Jonathan Dorn has been promoted to Chief Innovation Officer. He was formerly Senior Vice President, Digital and Creative Services. In his new role, Dorn will drive key initiatives and departments that power AIM’s ongoing evolution as a media enterprise. He will…