AIM Marketing Services’ team of woodworking experts reimagined Next Wave CNC’s user manuals, delivering a new collection that is cohesive, polished, and user-friendly.
THE INSIGHT
Next Wave CNC manufactures world-class CNC machines for hobbyists and professionals alike. When the company set out to update their entire suite of user manuals, AIM Marketing Services, with its intimate connection to the world of woodworking, was the obvious partner.
THE SOLUTION
AIM Marketing Services leveraged the technical and editorial expertise of its Woodsmith team to elevate the design and feel of all Next Wave CNC manuals. In collaboration with Next Wave CNC, AIM Marketing Services developed an effective workflow to execute the creation of each manual.
THE RESULTS
Over a span of three years, AIM Marketing Services supplied Next Wave CNC with 13 new manuals sporting the refined design. The enhanced aesthetic and editorial, user-friendly voice of these materials received positive feedback from consumers and contributed to a marked reduction in calls to the customer support team.
Testimonial
“We went to AIM to create and update several product manuals for a non-technical customer base. AIM accepted the challenge and assembled a team with the technical understanding, writing, and creative skills necessary to develop the manuals we sought. Throughout the editorial process, they provided timely and thorough service. Our customer feedback has been exceptionally positive, and calls to our Support Center have decreased because of the improved manuals. Thank you, AIM.”